Making an attempt to get a deal with in your social media efficiency, amid ever shifting algorithms and parts of platform focus?
This may assist. Hootsuite not too long ago revealed its Social Media Benchmarks report for Q2 2024, which relies on 100 social media profiles inside every market vertical, gleaned from Hootsuite’s consumer base.
The total numbers, introduced for a spread of industries, embrace total impressions, viewers development charges, engagement charges, and posting frequency.
So, on this case, the numbers are the typical over a 30-day interval. So for those who wished to measure your Fb Web page efficiency, you’d simply evaluate your 30-day stats with these figures.
It’s price underlining that this can be a comparatively small pattern measurement for every phase, with solely 100 profiles used. However that’s nonetheless sufficient to offer a extra particular goal on your sector, based mostly on common efficiency.
Hootsuite’s additionally included Instagram impression stats (once more over 30 days):
![Hootsuite social media benchmarks Q2 2024](https://www.socialmediatoday.com/imgproxy/pHJaK4CLCOgfXVsIoRsUhHS_a15aBEtn_XFghxa092Y/g:ce/rs:fit:400:516/bG9jYWw6Ly8vZGl2ZWltYWdlL2hvb3RzdWl0ZV9zb2NpYWxfbWVkaWFfYmVuY2htYXJrczIucG5n.webp)
In addition to Fb and IG posting frequency numbers, to present you an concept of how a lot content material every sector is producing.
![Hootsuite social media benchmarks Q2 2024](https://www.socialmediatoday.com/imgproxy/KryxmQ9XSuFXojKMrAoWfWwej2jzR347lVQ39aIK6Kc/g:ce/rs:fit:700:454/bG9jYWw6Ly8vZGl2ZWltYWdlL2hvb3RzdWl0ZV9zb2NpYWxfbWVkaWFfYmVuY2htYXJrczMzLnBuZw==.webp)
There are, in fact, a spread of things that may play into this, and there aren’t any definitive, prescriptive goal efficiency numbers to intention for. However as a comparability, and an outline of what you may count on, these information notes do provide you with some measure of what different manufacturers in your class are seeing, and the way they’re reaching these figures.
The sorts of posts you add additionally matter, how partaking your copy is, whether or not you’re utilizing video content material, all of those are further concerns. Â
However the largest consider all of that is whether or not you’re driving precise gross sales out of your social media exercise.
The lure you possibly can fall into is fishing for engagement, as a way to meet some normal benchmark, however actually, if what you’re doing helps to spice up your backside line, then it’s working on your viewers.
However if you need some scope on the place different manufacturers are at, this information might assist.
You possibly can take a look at Hootsuite’s full Q2 social benchmarks report right here.