Of all of the issues that Elon Musk is or is just not, the one true worth that he does deliver to his firms is consideration, together with his fixed need to be the principle matter of dialog serving to to maintain his firms within the highlight, for good and/or dangerous causes.
This week, amid layoffs at Tesla, and reviews of compounding failures with its Cybertruck, together with a reversal of his public stand in opposition to the Brazilian Authorities at X, and extra reviews of the platform amplifying neo-Nazi content material, Musk is as soon as once more attempting to redirect consideration elsewhere.
And clearly, primarily based on the article that you simply’re studying, that’s having some impact.
And the X (previously Twitter) group is definitely doing one thing on this entrance, with X engineer Christopher Stanley sharing an energetic hyperlink to Logan Paul’s outdated Vine web page:
Vine was initially shut down in 2017, with all Vine clips ultimately being deactivated to cut back server prices. However in any case, the X crew are exploring the app’s code base, and the way it might be reignited for a brand new viewers.
Musk has floated the thought of bringing again Vine a number of occasions since taking up Twitter again in November 2022.
Conceptually, Vine is the predecessor to TikTok, and TikTok is now a billion-user platform, so Vine, as the idea goes, is also large, if X had been to deliver it again. However it’s also price noting that Vine was by no means as standard as you most likely suppose (reaching 200 million customers at peak), and that Vine additionally collapsed as a result of Twitter couldn’t work out learn how to generate profits from it, and be sure that high Vine creators received paid.
As such, I’m unsure that Elon and Co. would have the ability to monetize it that effectively both, whereas it might additionally lack TikTok’s secret sauce, being its super-attuned algorithm.
Basically, Vine 2.0 wouldn’t be as nice as many hope, would doubtless not find yourself being overly standard, and might be not an amazing thought.
However once more, it helps Elon get extra consideration, and divert it as wanted.