Instagram’s testing out a brand new technique to touch upon particular photographs inside a carousel publish, with some customers in a position to hyperlink their reply to a photograph or video, based mostly on its assigned quantity within the show.
As you’ll be able to see on this instance, posted by Brent Colmer (and shared by Lindsey Gamble), the brand new choice allows customers to @point out the variety of a picture inside a carousel to append their remark to that particular picture or video.
So, for instance, should you wished to touch upon the second picture within the show, you’ll write “@2” then enter your remark.
That remark is then displayed together with a thumbnail of the precise picture:
It may very well be one other technique to drive extra targeted engagement, and encourage extra interplay round every factor, whereas additionally clearing up confusion when commenting on carousel posts.
Carousel posts have turn into a key focus for IG because it seems to be to encourage extra private sharing within the app. Final October, it started testing collaborative carousel posts, which allows different customers to contribute to carousel feed updates, whereas extra just lately, it additionally started testing expanded carousels, with as much as 20 photographs out there inside a single replace.
With each choices, having a easy technique to particularly touch upon every body inside a carousel may very well be of worth, and will allow extra engagement and interplay inside the principle IG feed.
Instagram’s testing the brand new carousel tagging choice with a restricted variety of customers at this stage.
