Nike Statistics 2024 By Revenue and Market Share

WHAT WE HAVE ON THIS PAGE

Introduction

Nike Statistics: Nike is a multi-national company engaged in manufacturing, creating designs international advertising and marketing, in addition to the gross sales of apparatus, footwear growth,

clothes and providers. Nike is the most important supplier of athletic footwear and clothes, in addition to a serious producer of sporting tools. Its headquarters are situated close to Beaverton, Oregon, within the Portland metropolitan space. It was based by Invoice Bowerman and Phil Knight within the identify of “Blue Ribbon Sports activities” on January 25 1964. The corporate was formally renamed “Nike Inc.. on Might thirtieth 1971. Nike additionally produces sportswear and tools. Nike additionally operates retail shops beneath the identify Nike City. Nike has a long-standing relationship with well-known athletes and groups the world over and is legendary for its logos “Simply Do It” and the Swoosh Brand. We’ll present extra particulars about Nike Statistics inside the following article.

Editor’s Selection

As of 2021, the USA is Nike’s largest market, producing nearly $17.2 billion in income.
In 2022, the corporate spent $3.1 billion on advertising and marketing and promotion.
Nike has turn into among the many 50 most precious corporations globally, with a market capitalization of $197.8 billion.
Nike and the Nike swoosh emblem have been registered in 170 jurisdictions worldwide.
Nike’s Annual Income in 2022 was $46,710 million.
As of 2022, Nike operates a complete of 1,046 retail shops globally.
In accordance with Forbes, Nike is the world’s thirteenth most valued model, having handed Adidas, which is 51st.
In February 2022, Nike.com had nearly 98 million visits.
American guests accounted for 34% of complete guests, whereas the Republic of Korea was in second place at 11%, adopted by the UK in third place.
In 2021, Nike held about 27% of the USA sports activities footwear market.
Within the second quarter of the 2022 fiscal yr, gross sales for NIKE Direct grew by 16% to $5.4 billion, and digital gross sales grew by 25%.
Nike’s income consists of buildings valued at $2.44 billion and equipment and tools valued at $2.75 billion.
As of February 2023, Nike has a market cap of $197.43 Billion.
Nike positioned eighty fifth within the Fortune 500, declaring that it’s the eighty fifth largest firm in America when it comes to income.

Nike Income Statistics

As in comparison with the worth of 2017, Nike’s shoe income has elevated by 38.4% in 2023.
In 2020 and 2021, Nike’s complete income was $23.3 billion and $28.0$28.0, respectively, with progress charges of 8.5% and -3.7%, respectively.

(Reference: runrepeat.com)

Nike’s income dropped 3.75 p.c in the course of the pandemic in 2021.
Roughly, the full gross sales of Nike footwear didn’t lower. This deduction within the charge is attributable to the rise in gross sales of Nike attire, which took up 29% in 2021 and 29.9% in 2022.
About 1.3 factors enhance from the earlier 66.8%.
In comparison with 2020, the very best charge of enhance in complete income for previous years was when the figures rose by 20.2%.
In 2018, the full income was $22.3 billion, with 5.7% progress, whereas in 2019, it was $24.2 billion, with 8.5% progress.
Nike’s complete shoe income share reached $29.2 billion in 2022.
Within the years 2022 and 2023, Nike’s complete income was $29.2 billion and $33.1, with 4.3% and 13.4%, respectively.
In 2023, Nike’s footwear sector registered a 68% share in comparison with the full firm income.
In the course of the COVID-19 pandemic, Nike’s footwear income share elevated from 66.2% to 66.7% and grew to 67.4%.
From 2017-2022, the Nike shoe market comprised 64.5% of Nike’s complete firm income.

Nike Worker Statistics

Nike has employed nearly 83,700 staff globally as of Might 31, 2023.
The biggest group of Nike web site guests is between 25 and 34 years outdated, making up 30.82%.
On a world platform, Nike has over 500,000 staff producing its footwear.
As well as, outsourcing its manufacturing has given Nike extra flexibility and responsiveness to market tendencies and buyer calls for.
Following intently, clients aged between 18 and 24 use 25.89% of the web site.
In 2022, Nike. Inc. has a world workforce of just about 79,100 staff, reflecting a progress of practically 7.91%.
Nike additionally emphasizes honest labor practices and ethnic sourcing.
Outsourcing as a manufacturing technique has resulted in success on a world athletic footwear customary.
Age teams between 35 and 44, 45 to 64, 55 to 64, and 65+ additionally present notable curiosity in Nike’s merchandise, making up nearly 19.94%, 12.32%, 6.87%, and 4.16% of holiday makers, respectively.
As per Nike Statistics, 44% of the workforce is females, and nearly 56% is male.
Nike additionally outsources the work to contractors in different international locations, such because the Philippines, China, Vietnam, Indonesia, and Taiwan.
The utmost variety of staff recognized was 61% White, 16% Hispanic or Latino, and 11% African American.
The tenure for an worker at Nike is 3.3 years.
Nike implies high quality management measures to ensure that the merchandise manufactured by the contractors are thought of to the corporate’s requirements.
Nike’s outsourcing choice has benefited it by reducing its stock ranges, minimizing value markdowns, and guaranteeing buyer satisfaction.
Nike’s minimal annual wage is $37,434, and staff are inclined to help the Democratic social gathering.
Nike prioritizes worker growth and progress by means of in depth coaching packages and funding in skilled growth.

Nike Demographics

Nike is a uncommon model with an enormous audience. It targets shoppers aged 18 to 40.
As per Statista, in 2020, the official Nike gross sales confirmed a outstanding revenue.
As per Statista, Nike girls’s clothes and sportswear generated nearly 46.4 billion in income in 2021.
Menswear generates extra noteworthy income with 14.2 billion Euros.

Nike Geographical Statistics

34% of Individuals, 11% of residents of the Republic of Korea, and 5% of U.Ok. residents go to the Nike web site.
Roughly 5.3 million individuals declare that they’ve worn Nike clothes in 2023.
Practically 61% of the boys within the U.Ok. like Nike merchandise. Nike is the preferred sportswear model in the UK. Nearly 4 out of 5 males have not less than 1 product of Nike.
Nike Sports activities equipment are utilized by nearly 1.5 million individuals within the U.Ok.
In 2022, North America generated income of $17.2 billion or 39%, whereas income from the EMEA space was $11.5 billion and $11.5 billion, respectively. China generated $8.3 billion in income, and the LATAM and APAC areas generated 45.3 billion and 45.3 billion, respectively.
Nike is notable within the international logistics and distribution part, having many distribution facilities worldwide.

Nike Promoting Statistics

In 2020, Nike solely spent nearly $3.59 billion U.S. {dollars} on promoting.
Nike spent nearly $150.4 million on social media solely in 2021.
Nike’s T.V. spending was nearly $239.6 million in 2022.
Nike spent nearly $49.2 million on ads within the U.S. in simply March 2022.
As of 2020, Nike has at all times been a number one advertiser within the clothes and sports activities equipment business within the U.S., and promoting spends nearly $691 million.
73% of Nike’s ads have been sports-themed in 2022.
Nike used the 1988 slogan “Simply Do It,” which was identified by nearly 90% of Individuals.
Nike’s digital promoting spent nearly 13% greater than final yr.

Nike Shops Worldwide

12 months
Quantity Of Shops

2023
1032

2022
1046

2021
1048

2020
1096

2019
1152

2018
1182

2017
1142

2016
1045

2015
931

(Supply: marketsplash.com)

In 2023, Nike will function 1,032 retail shops globally, with shops situated in the USA and different international locations worldwide.
In 2015 and 2016, Nike began with 931 and 1045 shops worldwide.
As we transfer ahead within the years 2017, 2018, and 2019, the worldwide depend of the shops was 1142, 1182, and 1152, respectively.
In 2020 and 2021, Nike’s gross sales and demand decreased, and there have been 1096 and 1048 retailers, respectively.
The numbers have been 1046 and 1032 in 2022 and 2023, respectively, so no particular change was noticed.
Europe is one other main marketplace for Nike’s progress.
50% of the Nike manufacturing facility shops, a third are in-line and worker shops and 1 / 4 are Converse shops.
Nike’s goal market is quite a lot of locations everywhere in the globe, usually in city facilities.
Nike generates extra income from North America than another a part of the world.
Nike has seen noteworthy progress in rising markets like China, Brazil, and India, with vital gross sales of sports activities and health merchandise.
In accordance with Nike Statistics, Nike has made a longtime stride in Asia, particularly in China, Japan, and South Korea.

Nike Sponsorships and Endorsements

Nike has been named the world’s most outstanding sports activities model, with a price of $452 million.
In accordance with Nike Statistics, Turkey has essentially the most Nike shops, with nearly 170 official retail outlets.
In 2020, the group employed practically 75,400 staff.
Air Jordan was launched in accumulating $94.6 million in gross sales throughout 1st yr.
Nike spends nearly $4.5 billion on sponsorships and athletes per yr.
Per SportsPro, Nike has practically 8.7 billion in income from social media engagement posts selling the model.
As per Statista, Nike has 1,048 shops all around the globe.
As per The Richest, Air Jordan generates nearly $73 million yearly.
Nike has 73,300 staff globally.
As per Statista, Nike has 40 shops in the UK.

Strong Gold OVO* Air Jordan 10 is value $2 million so far.
Kanye West * Nike Air Yeezy 1 ‘Prototype’ is value $1.8 million respectively.
Michael Jordon’s Recreation-Worn Nike Air Ship is value $1.47 million.

Nike Endorsements Details

Nike, a preferred footwear and sportswear firm, sponsors many sporting occasions, together with the Tremendous Bowl.
Nike is a sponsor of the distinguished soccer membership FC Barcelona.
On the time of Fox’s Tremendous Bowl LVII telecast, Nike was the preferred model, which had nearly 1,079 seconds of on-screen time, and the media price $211.1 million.
The 57th version of the Tremendous Bowl happened on the State Farm Stadium in Glendale, Arizona, on February 12, 2023, which marked the cumulation of the Nationwide Soccer League.
Nike spends nearly $4.5 billion on sponsorships and athlete endorsements yearly.
The Daybreak Venture aired an nearly 30-second commercial that requires a ban on Tesla’s Full Self Driving system.
The Tesla commercial prices $598,000, and it encompasses a video clip.
In accordance with SportsPro, Nike is the world’s most-marketed sports activities model, with a price of $452 million.
Nike’s athlete endorsements contain a lifetime take care of Cristiano Ronaldo, predicted to exceed $750 million within the coming years.

Know-how Utilized by Nike

Nike Match: This know-how makes use of augmented actuality to measure your toes and suggest the correct dimension for Nike footwear. It goals to reinforce the web procuring expertise by guaranteeing a greater match.
Nike Adapt Know-how: Nike Adapt is a self-lacing know-how that enables customers to regulate the match of their footwear utilizing a smartphone app. This know-how was initially launched within the Nike HyperAdapt and later within the Adapt BB basketball shoe.
Nike Flyknit: Flyknit is a know-how that makes use of a light-weight, knitted higher materials to create a form-fitting and nearly seamless shoe. It gives help and breathability whereas decreasing waste within the manufacturing course of.
Nike React Foam: Nike React is a cushioning know-how used within the midsoles of some Nike working and basketball footwear. It’s designed to be responsive, sturdy, and light-weight.
Nike Dri-FIT: Dri-FIT is a moisture-wicking material innovation utilized in Nike attire. It helps hold athletes dry and comfy by pulling sweat away from the physique to the material’s floor.
Nike Air: Nike’s Air cushioning know-how, launched within the Air Max sequence, gives light-weight and responsive cushioning by incorporating pressurized air into the midsole.
Nike Vaporfly: The Vaporfly sequence, together with the Vaporfly and Alphafly, options modern designs and supplies to enhance working efficiency. These footwear gained consideration for his or her use in elite marathons.

Conclusion

Nike Statistics states that the model is among the many 50 most valued organizations globally and the #1 sports activities model worldwide. Nike’s income have been adversely affected in the course of the pandemic, and its profitability decreased. Nike’s sponsorship continues to prosper, and Nike’s model loyalty statistics present how constant it’s with all demographic teams. Nike has a number of bodily retail shops which can be witnessing a decline, however Nike likers everywhere in the globe nonetheless want to go surfing. Progressive methods vary from investing in digital promoting to outsourcing merchandise. Nike’s journey is an enthralling assertion of the potential of strategic promoting.

Classes
Statistics

Submit navigation